Guardian Donates 10,000 #GuardianCare Packs Worth RM400,000 To Lower Income School Children To Mark Its 54th Anniversary

 Dear Readers, 

#GuardianCare Initiative To Focus On The Three Pillars Of Health, Community and the Environment

Guardian Malaysia recently celebrated its 54th Anniversary with the launch of its #GuardianCare initiative that focuses on caring for the health of their customers and the community after two years of pandemic-driven challenges.

Happy 54th Anniversary To Guardian Malaysia

"#GuardianCare is a sustainable initiative, that cares for our customers, their family, the shopping choices they make and also for the community they live in". said Angela Teo, Head of Marketing, Guardian Health & Beauty Sdn Bhd. 

 

 

This initiative is centered around "Because I Care" sentiment and it will focus on the three key pillars connected to Guardian's brand purposes. The three pillars are:

 

• Health - good health and well-being of our customers and the communities
• Community - Educating the community on their health concerns
• Environment - promoting responsible consumption and production practices and reducing single plastic use.

#GuardianCare - Together We Make A Difference

"We would like to inspire and empower customers to make healthy and sustainable choices when it comes to choosing the health and beauty brands they trusted at Guardian. At the end of the day, we want our customers to "care" about what they buy and in turn, make the environment better". added Angela Teo. 

 

#GuardianCare - Because I Care (Health)

To kick start the launch of this initiative, Guardian Malaysia has given away 10,000 #GuardianCare pack worth a total of RM 400,000 as part of the Health campaign. These #GuardianCare packs have been successfully distributed to school children in 30 school across the nation. This is assisted with a great partnership between Guardian Malaysia with Yayasan Perintis Malaysia. 

From left; Muhammad Hilmi Nawang, SMK Segambut Jaya, Dato Lawrence Low, MyPerintis, Loh Yen Hon, Supply Chain Director, Guardian Malaysia, Singapore & Brunei & Ahmad Nawawi Sha'ari, Headmaster SMK Segambut Jaya

Each #GuardianCare pack comes with a specially designed COVID-19 Handbook, which has been approved by the Ministry of Education and Ministry of Health and of course, the hygiene products such as handwash, sanitizers, face mask, tissue paper and Gummies for kids vitamins. 

COVID-19 Handbook Approved By Ministry of Education And Ministry Of Health

Hygienic Products - Handwash, Hand Sanitizer, Tissue, Face Masks and Gummies

These #GuardianCare packs have been distributed to B40 schoolchildren at schools that identified by the nearby Guardian stores. 

Happy SMK Segambut Jaya Students With Their #GuardianCare Packs

#GuardianCare - Because I Care (Community)

Guardian which has the largest network of pharmacists in South East Asia will actively educate the community on the important health issues and concerns especially during these COVID-19 times through Guardian's social media platforms and in-store activations.

 

This is the second pillar of Guardian's Because I Care campaign: the Community. 

 

Guardian has started its Pharmacist Community Outreach programme through Facebook Live segments and Instagram where you as their followers can ask the Pharmacist any health concern questions "live" and you can get the answers instantly. 

 

Besides Pharmacist Community Outreach, Guardian will also educate their customers on products that offer "Clean Beauty" with natural or green ingredients and also products that are "Cruelty Free" which are products that Not Tested On Animals and products that are packed in re-cyclable or re-usable packaging. 

#GuardianCare - Because I Care (Environment)

Last but not least, the last pillar which is Environment where Guardian has introduced a special Eco-Friendly Re-Usable #GuardianCare bag in their stores which will be sell at RM 1 only. 

 

"In conjunction with Malaysia's National Environment Day celebrated on 21st October 2021, we would like to reduce consumption of single use plastic bags in our stores by encouraging our customers to use these #GuardianCare bags instead which can be re-used many times and last a long time. The bags can carry far more weight than single use plastic bags. In this way, both our customers and Guardian are caring for the planet together." said Angela Teo.  

 

As Guardian is celebrating its 54th Anniversary this year, they have put together a massive 54th Anniversary Shopping Bonanza as an initiative to reward their customers during the Anniversary month. During the shopping bonanza, customers can enjoy:

 

• Special offers of 54% OFF on the purchase of the second item in the personal care, health care and skin care, Botaneco hair and bath range of items. 
• Buy 1 Free 1 promotion for cosmetics products
• Shop & Win contest on Guardian's Facebook where customer need to LIKE the Guardian's 54th Anniversary Bonanza Shop & Win post and PM the Guardian receipt for purchases from 1st October to 27th October 2021 to be in the running for FIVE prizes of a Surprise Box worth RM 400 each to be won. 

A Happy SMK Segambut Jaya student with her #GuardianCare Pack

On top of the shopping bonanza, there is also a Shop, Wave and Win contest with MyDebit that running from 1st October 2021 until 31st December 2021. All you need to do is: 

 

• Spend a minimum of RM 30 in a single receipt by using MyDebit with your ATM Card

and you stand a chance to win a share of prizes worth RM 520,000 over three monthly draws. 

 

Additionally, there is also a GrabPay deal where you can enjoy RM6 discount with a minimum spend of RM 60 on a single receipt when you paying using GrabPay from 1st October to 31st October 2021. 

For more information, you can access to #GuardianCare landing page on Guardian Malaysia's website at https://www.guardian.com.my or any Guardian Malaysia's social media platform by clicking the links below. 

Guardian Malaysia Facebook | Guardian Malaysia Instagram | Guardian Malaysia TikTok

 

 #GuardianCare #GuardianMY

 

About Guardian Malaysia

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 54 years ago. Today, it is the leading pharmacy, healthy and beauty retail chain in the country, with more than 450 stores nationwide, providing an unrivaled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country. 

Signing Off For Now And Take Care Till We e-Meet Again On My Next Post. 

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