Dear Readers,
Jordan Asia Pacific Officially Launched Jordan Ultralite Toothbrushes With The Lightest, High Performing And Sustainable Features As Your Perfect Hygiene Partner
Have you spotted this Jordan Roadshow booth recently that was set up at One Utama Shopping Mall? I was so attracted to this booth especially when I saw the big gigantic toothbrush replica with a unique design and eagerly want to explore more about it since this was the very first time that I get to know about this brand, Jordan.
To my surprise, I just found out that this is not a new brand in the market as Jordan, the Scandinavian brand has been established in 1927 to take good care of people's teeth for more than 90 years now. Wow! It is time for us to explore more about this brand since this is a well-known brand with a worldwide presence in over 50 global markets.
Mr. Ong Teong Dee Introduced Jordan Ultralite To The Friends of Media During The Launching Event At One Utama Shopping Mall |
This roadshow was held in conjunction with the recent launch of the brand-new Jordan Ultralite toothbrush range in Malaysia by Jordan Asia Pacific Sdn Bhd. What makes these toothbrushes so special is the record-holding of this Jordan Ultralite as the lightest-weighing, high-performing, and sustainable toothbrushes in the world.
Yes, you heard me right too! Jordan Ultralite comes in two variants which are the Sensitive range and the Regular Soft range with a weight of only 8.7 grams and 9.2 grams respectively. The Ultralite range is Jordan's latest innovation that is designed to fit perfectly into any modern, active Malaysians' lifestyle by bringing the maximum cleanliness to our oral care and sustainability to the table.
These Scandinavian-inspired urban design toothbrushes are designed to be lightweight where the handle of both products ranges come in an intricate hexagon pattern. With this brilliant design, it is possible to reduce plastic usage by up to 50% while maintaining a comfortable ergonomic grip without compromising on the performance factor.
The bristles are designed for maximum performance cleaning where the bristles are fixed with an anchor-free bristle technology that provides an easy reach of the molars, effective plaque removal, and overall superior cleansing efficacy. The Regular Soft comes with advanced bristle and raised tip whereas the Sensitive range comes in a smaller brush head with tapered bristles at the 0.01 mm Hexagonal shaped bristles.
Furthermore, the plastic used is 100% recyclable mono-material from recycled plastic which makes it easier to recycle and this initiative enables us to keep the Earth healthy and clean. This additional attention to detail makes these toothbrushes the best companion for any active, environmentally-conscious person.
As a global oral care brand with leading positions in toothbrushes, toothpaste, and interdental in many markets, the Jordan Ultralite has been designed in Scandinavia, combining maximum performance, modern design, and sustainability. Mr. Ong Teong Dee, Country Manager of Malaysia, Thailand & Philippines at Jordan Asia Pacific Sdn Bhd shared to the media during the launching event.
The pattern on the handle is a tribute to the hexagon patterns found in beehives and Jordan retained the honeycomb-like structure as this will keep the toothbrush light and easy to handle whilst maintaining the sturdiness for a solid grip.
On top of that, this open design allows users to rinse off toothpaste residue easily and make the brush easy to hold and operate. The Jordan Ultralite Sensitive range provides a gentle brush with ultimate reach and the bristle tips provide users with effective plaque removal while still being gentle on the teeth and gums.
Combining all these features in the latest Jordan Ultralite range, Jordan ensures the dental health of the users are well-taken care of and making Jordan Ultralite the world's lightest toothbrush.
Jordan Ultralite Regular Soft Range With Raised Tip |
Jordan Ultralite Sensitive Range With Tapered Bristles |
We see Jordan Ultralite appealing to Malaysians with an active sustainable lifestyle. They want products like the Jordan Ultralite - good quality and effective for them and at the same time are also good for the planet. Quality and performance are what that valued by them when it comes to choosing a brand or product that resonates with their lifestyle. Mr. Ong Teong Dee concluded.
Interesting, isn't it? I have already given this a try for almost a week now and I do really like it. Will share more about my personal experience soon.
Jordan Ultralite Now Available At Major Supermarket, Health & Beauty Chain, and Pharmacy |
Jordan Oral Care Products For The Kids |
For your information, Jordan is constantly looking for new solutions that interlink sustainability and oral care health. The all-new Jordan Ultralite Sensitive toothbrush is retailed at the price of RM 9.90 and it has been made available now at major supermarkets, health & beauty chains, and pharmacy channels.
You can purchase Jordan Ultralite online via Jordan's official stores too by clicking the links below.
Jordan Malaysia
Special
thanks to Jordan Malaysia for the invitation to the launching event of
the Jordan Ultralite Toothbrush range on the 2nd of June 2022.
Jordan Malaysia Management Team At Jordan Launching Event |
About Jordan
Jordan is the Scandinavian leader in the oral brushing market. As part of the Orkla Company, the brand includes toothbrushes for children and adults, toothpaste, and interdental products such as dental floss, dental sticks, and interdental brushes. Jordan is a brand since 1837, making it a 182-year-old trusted brand.
Follow Jordan Malaysia's official website and social media platforms.
About Orkla
Orkla is the leading branded consumer goods company from Norway. It is a conglomerate operating in the Nordic region, Eastern Europe, Asia, and the USA. A brand that started in 1654, with 368 years in history.
Orkla's Branded Consumer Goods business comprises the Orkla Foods, Orkla Confectionery & Snacks, Orkla Care, and Orkla Food Ingredients business areas. Orkla also has operations organized under the Orkla Investment business area, consisting of investments in Jotun (42.5%), in addition to Hydro Power, real estate, and financial assets.
Orkla ASA is listed on the Oslo Stock Exchange and its head office is in Oslo. As of 31 December 2021, Orkla had 21,400 employees. The Group's turnover in 2021 totaled NOK 50.4 billion with 300 brands. Please visit https://www.orkla.com for the latest news and in-depth information about Orkla and its brands.
Signing Off For Now And Take Care Till We e-Meet Again On My Next Post.
For Collaboration Or Any Inquiries, Feel Free To Email Me At kitkatnelfei@gmail.com.
7 Comments
Tak tahu pula yang Jordan ni dah lama di pasaran selama 90 tahun. Wow sangat!. Pernah juga guna brand ni dulu. Mesti try la berus gigi ringan Jordan ni.
ReplyDeleteWow... this Jordan tooth brush looks like a good one. I need to try one of these. Thank you for sharing your review with me.
ReplyDeletegood job to Jordan for bringing us many diff products. every one use it and have hygiene oral
ReplyDeleteMacam suka pulak dengan design baru ni. Suka jugak pakai Jordan ni, tak sangka pulak dah cecah 90 tahun kewujudan dia. Terbaik lah
ReplyDeletejenama Jordan ni memang lama kan kat pasaran.Nampak macam kena beli yang terbaru ni sebab menarik sangat..
ReplyDeleteSince 1927 ek? That was quite so long ago. Nak try one la next time I go for toothbrush shopping.
ReplyDeleteJordan has always be my favourite toothbrush! Ringan and tak cepat rosak
ReplyDelete..