MAGGI Sah Malaysia Showcases The Most Viral Mi MAGGI Creations In Conjunction With 51st Anniversary

 Dear Readers, 

Mi MAGGI Celebrates Its 51st Anniversary With The Annual MAGGI Sah Malaysia! Campaign In Collaboration With PRESMA, PRIMAS, Celebrities And Food Influencers 

Celebrate Mi MAGGI 51st Anniversary At Lanai @ MaTiC

 

To many of us, MAGGI is not just a 2-minutes instant noodle but it is a lifetime of many bachelors like me! It is one of the best and most convenient food that we can have whether you are at home, in the office, or while traveling and these are just to name a few. 

 

But do you know that Mi MAGGI is celebrating 51 years of history with Malaysians this year? Yes, you read it right, guys!

 

Mi MAGGI was first introduced in Malaysia dated on 1971 and since then, it has been a Malaysian favorite, from a hearty bowl of MAGGI Soup noodles at home to a plate of MAGGI Mi Goreng at the restaurant. 

 

MAGGI Products That Are Loved By Malaysians

 

As to celebrate this half of century's memorable journey with all Malaysians, MAGGI proudly organized its annual MAGGI Sah Malaysia! campaign, which was organized in conjunction with Malaysia's 65th Independence Day as well as the 59th Malaysia Day recently. 

 

Today, the campaign has reached its culmination via the Grand Finale and on-ground fiesta celebration, the MAGGI's biggest event of the year which was held today on the 20th of October 2022 at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC). 

Glad To Be Part Of The Memorable Event Together With MAGGI Malaysia

The MAGGI Sah Malaysia! campaign themed DuniaKu Bersama MAGGI celebrates the richness and heritage of MAGGI creations from home to food outlets, paying tribute to the culinary creativity of warungs, mamak stalls, and food trucks nationwide, all of which form the colorful fabric of Malaysian lifestyle. said Juan Aranols, CEO of Nestle (Malaysia) Berhad.

 

This MAGGI Sah Malaysia! event is in its third year and continuously aims to bring out the best of the Malaysian food culture of eating together, and stay connecting with one another at the local eateries with their favorite MAGGI dishes. 

According to Juan Aranols, CEO of Nestle (Malaysia), many food operators were severely impacted during the COVID-19 pandemic but now with more Malaysians eating out and socializing once again as normalcy resumed, it is indeed the right timing for MAGGI to organize this campaign with the aims to celebrate the unique and viral Mi MAGGI creations.

 

Officiating The Grand Finale of MAGGI Sah Malaysia

 

A Sah Malaysia! travelogue was hosted by MAGGI Ambassador Sheila Rusly, MAGGI CukupRasa Ambassador, Datin Paduka Eina Azman and MAGGI Pedas Giler Ambassador, MK K-Clique, and through the Kembara DuniaKu MAGGI, a total of 12 local warungs and eateries nationwide were successfully tracked down by MAGGI to capture their viral MAGGI recipes. 

 

Sembang - Sembang MAGGI With Celebrities

These food operators were presented with a MAGGI Sah Malaysia! plaque today in recognition of their Malaysian-endorsed signature MAGGI dish. 

DuniaKu Bersama MAGGI Sah Malaysia! Media Event

Not only that, these viral recipes went on to inspire other food operators to submit their own creative MAGGI recipes through the ResipiKu KreatifKu online challenge. Out of all the creative submissions, the 8 finalists will vie for total cash prizes of RM 10,000 today. 

The MAGGI Sah Malaysia! campaign also celebrates the creativity of consumers through the ResipiKu DuniaKu challenge and culminating in today's live cook-off session where 12 consumer finalists vie for three Grand Prizes of RM 5,000 cash prizes each. 

 

Live Cook-Off Session From ResipiKu DuniaKu Finalists

Consumer & Food Operators Cook-Off Session During The Fiesta

MAGGI also presented the honorary plaques that were accorded to Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA) and Persatuan Pengusaha Restoran India, Malaysia (PRIMAS) during the event today. 

These plaques are presented to fully recognize their contributions and efforts in regulating and revitalizing the food operators' businesses in Malaysia during the new normal, and for their long-standing support for MAGGI by their members comprising over 4,500 and 1,500 vendors in PRESMA and PRIMAS, respectively. 

Honorary Plaques Presentation To PRESMA And PRIMAS

MAGGI acknowledged that Malaysian food operators have journeyed together with MAGGI over the decades, similarly with MAGGI's diverse consumers across all walks of life who continue to enjoy MAGGI good food moments while creating warm yet memorable connections. 

Hence, MAGGI Sah Malaysia! is indeed a celebration of the long-standing relationship between MAGGI with Malaysians. 

In line with the spirit of "You and MAGGI, Cook The Difference", we aim to inspire and encourage Malaysians to make a difference through cooking - be it for themselves, for their loved ones at home or sustaining their food businesses through creating 'Eureka' moments with crowd-pulling MAGGI dishes. Ms Geetha Balakrishna, Business Executive Officer of MAGGI, Nestle (Malaysia) Berhad concluded.

 

Closing Ceremony With 1Malaysia Drum Symphony

 

Congratulations To All Cook-Off Winners

Congratulations to all the winners of ResipiKu KreatifKu (Food Operators Category) and ResipiKu DuniaKu (Consumers Category). 

ResipiKu KreatifKu

• Ying Ying Cafe, MAGGI Tomyam Seafood
• Ganesh Curry House, MAGGI Udang Ori
• Chiffonade, Wattan MAGGI

ResipiKu DuniaKu

• Asmahani Mohamed, Botok Botok MAGGI
• Faradilla Eamy Jaar, Sotong Sumbat Bakar MAGGI Kuah Percik Bersambal
• Norsalina Jalaludin, Manok Pansoh MAGGI
  

 

For more information about MAGGI Sah Malaysia! campaign, please visit https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/.

 

Special Thanks To MAGGI Malaysia For Having Me Today

MAGGI For Life, One Of The Must-Have Brands At Home

About MAGGI

 

MAGGI is a recognized global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI helps mothers to prepare tasty and balanced homemade meals for their families every day. 

The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of homemade meals. 

To learn more, please visit MAGGI's website or Facebook page by clicking the links below. 

MAGGI Malaysia

 

Website | Facebook | Instagram | Youtube

About Nestle Malaysia

Nestle is the world's largest food and beverage manufacturer. Headquartered in Switzerland, Nestle is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestle's purpose of unlocking the power of food to enhance the quality of life for everyone, today and for generations to come. 

 

Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestle has earned the trust of our consumers through our quality brands and products. 

 

We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity. 

 

This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit Nestle's website and social media platforms by clicking the links below. 

 

 Nestle Malaysia

 

Website | Facebook | Instagram | LinkedIn | Youtube

 

Signing Off For Now And Take Care Till We e-Meet Again On My Next Post!

For Collaboration Or Any Inquiries, Feel Free To Email Me At kitkatnelfei@gmail.com.