The Search For Guardian's 'The Face of Healthy Beauty' Is Back

 Dear Readers, 

Guardian Launches Nationwide Search For Individuals That Embody The Essence Of Healthy Beauty To Be Guardian's Healthy Beauty Ambassadors For 2023

 

The Search For Guardian's 'The Face Of Healthy Beauty' Begins

 

Guardian Malaysia launched the first Guardian's The Face of Healthy Beauty in 2019 with spectacular success as they managed to find so many outstanding women in Malaysia that epitomize the vision of healthy beauty. 

Unfortunately, due to the recent COVID-19 pandemic, Guardian has to postpone the search for the next Guardian's The Face of Healthy Beauty (TFHB) until this year when Guardian Malaysia has brought back its popular nationwide contest that everyone is excited about it.

 

Session During The Launch For The Search Of Guardian's The Face of Healthy Beauty (TFHB)

For your information, the search for Guardian's The Face of Healthy Beauty is not a beauty contest like the beauty pageant, but to celebrates healthy beauty and encourages everyone to embrace their uniqueness both inside and out, their inner and outer physical beauty. 

 

Looking at the difference from a beauty pageant, the Healthy Beauty that Guardian Malaysia is searching for is an individual with a positive, dynamic, gentle yet passionate, fun, happy, loving, and inspiring confidence built from feeling good about themselves holistically. 

 

As Healthy Beauty, they also need to be able to inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilled. 

 

Speech by Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd

 

The Healthy Beauty concept is at the core of Guardian's brand philosophy, and this concept was borne from a consumer insight that good health is the foundation of true beauty. We found out that our customers believe that true beauty comes from a healthy physical and mental state of being. said Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd

 

The search for Guardian's The Face of Healthy Beauty is touted as the first-of-its-kind in Malaysia and it is a nationwide quest to find FOUR individuals, who best fit the bill as 'The Face of Healthy Beauty' that will be assigned as Guardian's healthy beauty ambassadors. 

Gimmick For The Launch of Guardian's The Face of Healthy Beauty

Looking at the trend from customers' beliefs, Guardian has evolved from being a health and beauty store into a brand with a mission to inspire our customers to live healthy and beautiful life. Angela Teo continued.

 

In order to achieve this mission, Guardian's sales staff have been trained to be beauty and healthcare advisors, while Guardian continues to offer the latest and most innovative health and beauty products from around the world at the best value to all customers. 

 

Now, we have come to the interesting part which is the winners' prizes and criteria of this search.

 

The Four (4) winners from the Grand Final will each receive

 

• One (1) year contract with Guardian
  

• Feature on Guardian's Catalogue Cover Page & Other sales materials
  

• RM 10,000 Cash and RM 10,000 worth of Vouchers
  

• Products from participating sponsors 
  

• RM 5,000 worth of Guardian Bath Care products to a charity organization of the winner's choice

 

This contest is open to all Malaysians aged 18 years and above with entries to be submitted online from 26 June 2023 until 6 August 2023 at https://theface.guardian.com.my or click on the QR code on all Guardian social media platforms, and at Guardian stores. 

 

Join The Search of Guardian's The Face Of Healthy Beauty Now By Scanning The QR Code

All you need to do is upload a 30-second video of yourself indicating 'Why you want to be The Face of Healthy Beauty?'  with one full-length photo and one passport photo.  

 

A total of one hundred and twenty (120) shortlisted participants will be selected to attend the semi-finals at

 

• Gurney Plaza, Penang (26 - 27 August 2023)
  

• MyTOWN Shopping Centre, Kuala Lumpur (2 - 3 September 2023)
  

• Paradigm Mall, Johor Bahru (9 - 10 September 2023)
  

• Vivacity Mall, Kuching Sarawak (16 - 17 September 2023)

 

Submit Your Entry Today To Join The Search For The Face of Healthy Beauty With A Few Simple Steps

Five semi-finalists from each region will attend the Grand Finals in Sunway Pyramid Shopping Mall in Petaling Jaya on 21 October 2023. 

Guardian customers can also vote, from 18 September until 8 October 2023 on the microsite for their favorite finalist to win at the Grand Finals. 

The votes received for each finalist will contribute towards 40% of the total scores at the Grand Finals. 

Invited Guests and Media Friends At The Launch Of Guardian's The Face of Healthy Beauty

For more detail on the search, and the full terms and conditions for participation, kindly click this link to find out more https://theface.guardian.com.my. 

 

Group Photo With Past Winners and Finalists

About Guardian Malaysia

 

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 55 years ago. Today, it is the leading pharmacy, health, and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivaled variety of pharmaceutical, health, and beauty products. 

 

Each year, our stores serve more than 30 million customers across the country. 

 

For more information about Guardian Malaysia, you can visit its official website and social media platforms for real-time updates. 

 

Guardian Malaysia

 

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Signing Off For Now And Take Care Till We e-Meet On My Next Posting. 

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