Dear Readers,
Guardian Hits 100% Target of 20 Million Baths For Underprivileged Children In 2023 And Doubles Target To 40 Million Baths For 2024 As Part Of Guardian's 'Together, Keeping Kids Clean And Healthy' Community Service Campaign
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| #GuardianCares Hits 2023 Target And Doubles Up For 2024 |
Guardian proudly announced its successful achievement of hitting its target of providing 20 million baths to underprivileged children in 2023 under its regional #Guardiancares Corporate Social Responsibility (CSR) campaign known as "Together, Keeping Kids Clean and Healthy".
We are so grateful and thankful to our customers who have helped us reach this 100% milestone achievement of providing 20 million baths to underprivileged children in the region, especially Malaysia, Indonesia, Singapore, Vietnam, and Cambodia for 2023. This has translated to more than 40,000 bath care products donated to Malaysian children in 2023. said Anna Ng, Marketing Director of Guardian Malaysia.
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| Guardian Launched Their 2024 CSR Programme At Yayasan Sunbeams Home To Provide 40 Million Baths To Children In This Region |
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| Guardiancare Bear Hooded Towel Will Go On Sale To Raise Funds For Guardian's CSR Programme To Provide 40 Million Baths For Underprivileged Children in 2024 |
Guardian's 'Together, Keeping Kids Clean and Healthy" programme recognizes that everyone deserves to feel clean and healthy and this is a basic human right.
Besides providing them the bath care products, Guardian will also organize Interactive Hygiene Workshops at schools where school children will be taught on good hygiene practices.
Keeping clean and healthy is a basic human right and should not be considered a luxury, especially for children. Children from low-income families are especially vulnerable. Apart from that, we also truly believe that when a child feels clean and smells nice, it boosts his or her self-esteem and improves his or her mental well-being too. Anna Ng added.
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| Guardian Staff Distributing Bath Care Products To The Children of Yayasan Sunbeams Home |
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| Yayasan Sunbeams Children Trying Out Their Bear Hooded Towels by Guardian |
Under this campaign, for every one liter (1L) of Guardian bath care product sold in Malaysia, 15 cents will be donated to buy bath care products for these underprivileged children.
Not only that, Guardian has the Guardiancares Bear on sale at the price of RM 29.90 only. Together with this bear for 2024, Guardian has added this special Guardiancares Bear Hooded Towel that will be on sale at all Guardian stores throughout Malaysia and through Guardian's online store and the Guardian mobile app at the price of RM 29.90 too!
All the proceeds from the sale of Guardiancares Bears and the Hooded Towel will go to the #Guardiancares fund to support the bath care needs of underprivileged children in Malaysia.
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| Kay Yap With Yayasan Sunbeams Home Children Wearing The Guardiancares Bear Hooded Towels |
In conjunction with the announcement of this Corporate Social Responsibility campaign, Guardian also donated bath care products to the children of Yayasan Sunbeams Home in Petaling Jaya.
The children of Yayasan Sunbeams Home were the chosen charity recipient of Guardian's Face of Healthy Beauty 2023 winner, Kay Yap Yen Yin. One of Kay's prizes was a donation worth RM 5,000 of Guardian Bath Care products to a charity organization of the winner's choice.
You can read more here for Guardian's Face of Healthy Beauty 2023 contest.
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| Guardian CSR Programme Aims To Provide 40 Million Baths To Underprivileged Children In 2024 |
I hope this donation can provide some relief to the plight of underprivileged children and I wish more children have access to quality self-care necessities and receive information about health and hygiene that can drastically reduce preventable health problems. For me personally, I had skin rashes during my primary and secondary school days (on the forehead and toes) because I did not pay attention to a proper skin hygiene routine. It was after my skin had breakouts that I practiced healthier cleaning habits as I grew up. said Kay, Winner of Guardian Face of Healthy Beauty 2023.
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| Yayasan Sunbeams Children Trying Their Guardiancares Bear Hooded Towel During The Visit |
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| Guardiancares Bear Hooded Towel Is A Hit With Children |
The second phase of #Guardiancares "Together, Keeping Kids Clean and Healthy" will kick off on 27 December 2023. Let us together support this great initiative and make it another success not only for Guardian but for all the underprivileged children in this region.
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| Guardian Pharmacist Nadhirah Teaching Good Hygiene Habits To The Children of Yayasan Sunbeams Home |
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| Guardiancares Bear Hooded Towel And Guardiancares Bear Will Be On Sale At The Price Of RM 29.90 Each As Part Of The Fund Raising Campaign |
We sincerely hope that our customers will continue to support this noble and timely campaign during these challenging economic times, and we hope our efforts will continue to play an important role in keeping underprivileged children, not only in Malaysia but in the region as well, clean and healthy at the same time. Anna Ng concluded.
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| Let Us All Support #Guardiancares CSR Programme and Make It A Success For 2024 |
About Guardian Malaysia
Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health, and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivaled variety of pharmaceutical, health, and beauty products.
Each year, our stores serve more than 30 million customers across the country.
Signing Off For Now And Take Care Till We e-Meet Again On My Next Post.
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