Dear Readers,
guardian Malaysia Curated Hair Solutions For Love Is In The Hair: Feel Beautiful Campaign From 10 July 2024 - 28 July 2024
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| guardian Malaysia Love Is In The Hair: Feel Beautiful Campaign |
Analytically, 30% of Malaysians actively sought out what's good and what's not for their hair on social media sites like TikTok, YouTube, Facebook and Instagram in the past year.
Not only that, data from Google showed that Malaysians had done searches online for the causes and treatments of hair concerns with the bulk of these queries being on hair loss, dandruff issues, and scalp irritation.
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| guardian curated hair solutions and carefully selected top-quality brands for best hair care |
Looking at these data, guardian Malaysia wanted to address the Malaysia's hair concern and curated hair solutions by guardian through guardian's Love Is In The Hair: Feel Beautiful campaign that runs from 10 July 2024 until 28 July 2024.
With the breadth of information on the internet and social media and the likely differing opinions of individuals, one can be all at sea when it comes to trying to identify what is the cause of your hair issue and what possible solutions are best for you. said Anna Ng, Marketing Director of guardian Malaysia.
guardian is dedicated to being the ultimate curator of the best brands, products, and solutions to care for the customers' hair. During this campaign, guardian has carefully selected a collection of top-quality brands that cover the areas of Anti Hair Loss, Scalp Care, Hair Color, and Beauty Hair categories.
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| Hair Care Products For Anti Hair Loss, Scalp Care, Hair Color, and Beauty Hair |
Hence, these products provide the right preventative measures against hair loss,
specialized treatments for scalp issues, vibrant hair color options, and
luxurious products for beauty hair maintenance.
The campaign kick-started with a preview of guardian's curation of experts and brands to address Malaysians' hair care concerns for invited influencers and members of the media at Tropicana Gardens Mall.
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| Scalp Scanning And Consultation |
It is a sensory experiential event where invited guests get to raise questions on their top hair concerns such as hair loss and scalp care, how to choose the right hair color as well as how to maintain beautiful hair throughout with expert consultations at the event.
Besides having their personal hair concerns addressed by qualified experts, invited guests get an experiential try-out of our curated hair care brands. At the end of the preview, the ladies feel beautiful, while the guys look the confident part to take on the world. Anna Ng added.
For your information, the guardian's curated expertise on everything hair will be extended to the public from 10 July 2024 until 28 July 2024 at various locations throughout Klang Valley.
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| guardian's 'Hair Playground' At IOI City Mall Putrajaya from 23 July - 28 July 2024 |
During this campaign period, various activities involving the curated hair care brands will take place at guardian Suria KLCC and Mid Valley Megamall in the coming weeks, with the culmination event of a 'Hair Playground' scheduled to start from 23rd July 2024 till that week's Sunday at IOI City Mall in Putrajaya.
The hair playground event will be a mega-scale event with scalp scans, consultation, curated hair care solutions, hair styling and coloring competitions as well as a hair runway. It is the culmination event for our month-long Love Is In The Hair campaign. Anna Ng explained.
The participating brands of this Love Is In The Hair Campaign include Aussie, Clear, Garnier, Head & Shoulders, Kundal, L'oreal, Liese, Revlon, Ryo, Sunsilk, mise-en-scene, and 50 Megumi.
We thank the partner brands for their support to make this Love Is In The Hair campaign a success. From root to tip, we at guardian have one of the widest range of curated hair care solutions in Malaysia to help you glow in the key moments of your everyday lives. Anna Ng concluded.
Everyone from all walks of life are welcomed to the week-long concourse event at IOI City Mall Putrajaya. Hope to see you there soon, guys!
Additional Events' For 'Hair Playground' Event At IOI City Mall Putrajaya
On 27 July 2024, a hair runway is scheduled from 2.00 to 2.30 PM whereby the most iconic hairstyles throughout the decades are celebrated on stage.
At 3.00 PM on the same day, there is a hair styling competition where creativity and skills come together as contestants battle to win the top prize of RM 2,000 cash and vouchers besides winning a further RM 1,000 worth of products from partner brands.
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| Photography Opportunity with guardian's Hair Runway Models |
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| Flower Bouquet Presented to Aqma Deen, Fashion Designer cum Winner Of guardian Face of Healthy Beauty 2023 by Jennifer Wong, Senior Manager, PR and Events of guardian Health and Beauty Sdn Bhd |
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| Hair Styling Competition For Love Is In The Hair: Feel Beautiful Campaign by guardian Malaysia |
On 28 July 2024, there will be hair coloring competition with the winner bagging RM 2,000 in cash and vouchers besides gaining a further RM 1,000 worth of products from partner brands.
The IOI City Mall atrium will be offering attractive electrical gifts-with-purchases for spend of RM 100, RM 150, and RM 200 and above in a single receipt.
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| Attractive Electrical Gifts-With-Purchases When You Spend In A Single Receipt At Hair Playground |
About guardian Malaysia
guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago.
Today, it is the leading pharmacy, health, and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivaled variety of pharmaceutical, health, and beauty products.
Each year, our stores serve more than 30 million customers across the country.
Signing Off For Now And Take Care Till We e-Meet Again On My Next Post.
For Collaboration or Any Inquiries, Feel Free To Email Me At kitkatnelfei@gmail.com.
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