Dear Readers,
MILO® Celebrates The Malaysia Boleh Spirit With 'Dulu, Kini, Selamanya Demi Malaysia' Message And Brings Malaysians Together For A Memorable Merdeka And Malaysia Day This Year
MILO®, Malaysia's favorite nutritious chocolate malt beverage is celebrating the resilience and unity of Malaysians with an inspiring message of 'Dulu, Kini, Selamanya Demi Malaysia' in the spirit of Merdeka and Malaysia Day this year.
This is an apt reflection of its presence in the lives of Malaysians for over 70 years as MILO® continues to embrace the 'Malaysia Boleh' spirit and fuel the nation with the energy and resilience needed to thrive.
This enduring commitment lies at the heart of MILO® that continue to nourish and nurture generations with a nutritious cup of MILO® from the past to the present and continues to the future as always for the love of Malaysia.
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| Malaysians Celebrating Merdeka With MILO® With A Toast To Unity, Heritage, and Creating New Memories Together |
The iconic MILO® truck evokes a wave of nostalgia that reminds Malaysians of simpler times and the delicious comfort of a nutritious, ice-cold MILO®.
As the country celebrates 67 years of independence, the 'Dulu, Kini, Selamanya Demi Malaysia' message pays tribute to the triumphs and struggles that have been the foundation of Malaysia's unity, while proudly showcasing MILO® as Buatan Malaysia (Made in Malaysia) that created by Malaysians for Malaysians.
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| Unsung Heroes Of Malaysia Celebrating Merdeka With A Refreshing Cup of MILO® |
At the heart of MILO® celebration is the 'Malaysia Boleh Bersama MILO®' contest that runs from 1 August 2024 to 30 September 2024 where you stand a chance to walk away with total prizes of over RM 1,000,000.
MILO® has always been a part of every Malaysian's life, from sporting events to morning routines to cherished family moments. Whether supporting aspiring grassroots youth talent or our athletes at the Olympics and Paralympic Games, caring for B40 communities or providing comfort during tough times like the COVID-19 pandemic, MILO® has been a trusted companion, constantly uplifting and moving forward with the nation. Now, we celebrate with one of the most rewarding campaigns ever. What better way to create new cherished memories with fellow Malaysians!. said Ng Su Yen, Business Executive Officer of MILO®, Nestle (Malaysia) Berhad.
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| Mock Cheque Presentation Ceremony For MILO® Contribution To The Ministry of Communication In Support Of The 2024 National Day And Malaysia Day Campaign |
'Malaysia Boleh Bersama Milo®' Contest
You can join the contest by simply purchasing a minimum of RM16 worth of MILO® products.
There will be six monthly Grand Prize Winners to receive a set of MILO® Gold Truck with four designs. This Gold Truck is an exclusive collectible that any MILO® fan will cherish for.
Not only that, the Grand Prize winner will have the once-in-a-lifetime opportunity to enjoy a MILO® truck visit at their preferred location where up to 5,000 cups of MILO® can be served to their friends, family, and community.
In addition to the Grand Prizes, there are 27 weekly first prize winners where each one will receive a limited-edition MILO® Gold Truck collectible.
For the weekly Early Bird prizes, there are 10,800 special edition Malaysia Heritage MILO® truck collectibles available that also feature four unique designs. Each design is released every two to three weeks allowing winners to collect all four and complete the set.
The beautifully detailed collectible is a symbol of MILO®'s rich heritage in Malaysia that not only represents the brand's legacy but its journey of nurturing and nourishing Malaysians since 1950.
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| A Young Boy Receives His Cup Of MILO® From The Iconic MILO® Truck During The Merdeka Parade |
The best part for this year's Merdeka and Malaysia Day celebration, MILO® has embarked on a nationwide tour to provide complimentary MILO® to the public on 31 August 2024 and 16 September 2024.
Our journey with Malaysians has been one of shared experiences built on driving well-being and active lifestyles with quality products. Our commitment to supporting the community remains strong. Whether you have grown up with the familiar taste of MILO® or are just discovering it, our message this year is a reminder that MILO® is more than just a drink, it is a symbol of unity, resilience and the enduring spirit of Malaysia. We look forward to celebrating and rewarding our beloved customers. Ng Su Yen concluded.
For more details on the 'Malaysia Boleh Bersama Milo® campaign, you can visit MILO® website.
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| Kids Enjoying Their Complimentary Cups of MILO® From The Iconic MILO® Truck As Part Of The Merdeka Celebration |
About MILO®
MILO® is the leading nutritious chocolate malt beverage in Malaysia beloved for its iconic taste. Packed with the goodness of malt barley, milk and cocoa with a unique blend of 6 vitamins and 3 minerals, MILO® has fueled generations of champions with the energy to go further.
For over 70 years, MILO® has grown alongside Malaysia and been a vital part of the nation's sports heritage, providing athletes the nutrition as well as the platform to grow and flourish through the various MILO® grassroots sports programmes.
About Nestle Malaysia
Nestle is the world's largest food and beverage manufacturer. Headquartered in Switzerland, Nestle is present in more than 180 countries around the world, and our 270,000 employees are committed to Nestle's purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestle has earned the trust of our consumers through our quality brands and products.
We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
To learn more about Nestle, do visit the website here.
Signing Off For Now And Take Care Till We e-Meet Again On My Next Post.
For Collaboration Or Any Inquiry, Feel Free To Email Me At kitkatnelfei@gmail.com.
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