Dear Readers,
Choco Albab's 3rd Anniversary Continues The Mission To Spread Joy And Forge Ahead By Focuses On Business Growth And Local Economic Empowerment
Choco Albab, a rapidly growing local chocolate brand has celebrated its 3rd year anniversary with a grand celebration "Beyond The Star" held at Bangi Avenue Convention Center on 7 December 2024.
This grand celebration is made possible with the three years of dedication to building a business empire that not only satisfies customers' tastes but also provides a platform for people to earn additional income.
In just three years, Choco Albab has achieved remarkable success, uplifting the lives of around 100,000 agents and producing dozens of Crown Leaders. said Said Saiful Fazli Said Aluwi, Founder of Choco Albab and Chief Executive Officer of Saudagaar Asia Sdn Bhd.
Said Saiful Fazli Said Aluwi, Founder of Choco Albab And CEO of Saudagaar Asia Sdn Bhd Shared The Remarkable Achievement In Just Three Year |
With this great achievement, Choco Albab shared that the mission and goals remain clear and unchanged reflecting on the meaningful milestone which is to create a business that brings happiness to everyone.
From the beginning when Choco Albab was first established, Said mentioned the primary aim was not personal wealth but to help as many people as possible to generate income.
With that said, Choco Albab has set the bar high enough through its agent system by offering a generous commission rate of 42%, the highest among agent systems for similar products in Malaysia.
Muhammad Rizal Bin Mansoor Received Two Recognition - Gladiator Leader Award and Inspiring Leader Award During Choco Albab's 3rd Anniversary Celebration |
Looking at all the successes and milestones achieved, Choco Albab is taking bold strides to position itself as Malaysia's premier chocolate-based product brand that is firmly committed to the principle of "Support and Buy Local Products".
The brand's mission is to shift the perception that premium chocolate products are exclusively imported while demonstrating the excellence of locally made products. Said Saiful added.
During the Press Conference, Said Saiful shared that Choco Albab has outlined several new initiatives that will help to position and strengthen the Choco Albab brand.
One of the key initiatives include the establishment of a state-of-the-art production facility with large-scale manufacturing capacity which is designed to meet the growing demand for its products.
The new production facility is scheduled to commence operations in 2025 featuring an expanded production line that will help to cater to the rising demand for Choco Albab products which currently include around 21 SKUs.
Not only that, the new facility would bolster the company's effort to expand Choco Albab's presence in international markets, and directly increase exports to solidify Malaysia's reputation on the global stage.
The growing consumer awareness of Halal-certified products has further boosted the brand's success and recent boycotts of imported goods in several countries have not only driven sales but also underscored the untapped potential of local brands. Said Saiful continued.
Insightful Sharing Session During Press Conference That Highlight The Ongoing Brand's Plans For Greater Success In Near Future |
As part of Choco Albab's commitment to meeting consumer demand and contributing to the national economy, Choco Albab has launched a new product, Choco Albab Hazelnut Spread which is set to become a favourite among local chocolate enthusiasts.
Choco Albab continues its determination to continue creating exceptional products that not only help to empower local communities but establish Choco Albab as the number one chocolate brand in Malaysia.
Beyond producing premium products, Choco Albab is equally committed to community economic development by offering employment opportunities through an agent-based sales system.
The agent system plays a pivotal role in helping more Malaysians increase their income, especially the current economic climate. We believe this approach complements the gig economy by offering young people and women opportunities to improve their quality of life. Said Saiful shared.
Through this agency programme, Choco Albab is committed to further fueling the entrepreneurial spirit in Malaysia and aims to produce even more Crown Leaders by 2025.
With its achievements and promising plans for the future, Choco Albab stands tall as a brand that not only delivers happiness through quality products but also transforms lives through life-changing entrepreneurial opportunities.
Living In Joy - Choco Albab Hazelnut Spread |
For more information about Choco Albab or the agency programme, kindly visit https://chocoalbab.asia/.
Another highlight of the event that is worth mentioning is the Choco Albab Beli & Menang Di Jom Heboh 2024 where we witness the Grand Prize winner drive home Proton X70 and Cash Prize winners during Choco Albab's 3rd Anniversary Celebration event.
In 2025, my goal is to have 200,000 entrepreneurs working with Choco Albab as agents, propelling the brand to become the number one chocolate-based local product in Malaysia. Said Saiful concluded.
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