Dear Readers,
Visit Selangor Year 2025 (VSY2025) Officially Launched With The Tagline "Surprising Selangor" And Aims To Attract 8 Million Tourists By End Of 2025
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| Visit Selangor Year 2025 (VSY2025) Officially Launched With The Visit Selangor Year 2025 Grand Festival And Concert |
Tourism Selangor, the official tourism promotion agency of the Selangor State Government has successfully launched Visit Selangor Year 2025 (VSY2025) under the tagline "Surprising Selangor" and this campaign is targeting to attract 8 million tourists by the end of 2025.
The Visit Selangor Year 2025 campaign was officially launched by YAB Dato' Seri Amirudin bin Shari, the Chief Minister of Selangor and this launch took place during the Visit Selangor Year 2025 Festival and Concert that was held at Setia City Park for three-day from 20 December 2024 to 22 December 2024.
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| Visit Selangor Year 2025 (VSY2025) Officially Launched By YAB Dato' Seri Amirudin bin Shari On The Visit Selangor Year 2025 Festival And Concert Stage |
The festival offered a dynamic platform to celebrate Selangor's rich culture, stunning natural landscapes and wide array of attractions and the 3-day festival has attracted over 5,000 visitors.
As mentioned previously during the Hi-Tea event, this milestone event was made possible with Tourism Selangor's strategic partners CUCKOO, ANBOT Store, Shah Alam Municipal Council and Courtyard by Marriott Setia Alam.
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| Cultural Performance by Mah Meri, One of the 18 Indigenous Community Living In Peninsular Malaysia |
The main highlight of the launch event was the free-entry concert held on 21 December 2024 and Tourism Selangor took the opportunity to introduced the VSY2025 mascot known as SPARK the Fireflies, unveiled the campaign's digital portal visitselangor2025.my and presented the official theme song performed live by Aizat Amdan accompanied by an electrifying flash mob.
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| Official VSY2025 Mascot, SPARK the Fireflies |
This song will surely set the tone for an unforgettable year-long celebration. You can listen to the full song here at Tourism Selangor Youtube Channel or all streaming platforms.
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| "Surprising Selangor" Official Theme Song Live Performance by Aizat Amdan Accompanied By Electrifying Flash Mob |
The event also featured stellar performances by top artists such as Datuk Amy Search, Ameng Spring, Zubir Khan, Suki Low, Ora Fiza, and international artist Cakra Khan with each artist performs at least three songs at the concert.
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| Ora Fiza - Mentor 2005 Reality Show Champion |
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| Suki Low - One In A Million (OIAM) 2006 Champion |
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| Zubir Khan - Talented Singer And Songwriter |
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| Ameng Spring - Singer And Actor |
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| Dato Amy Search - Singer, Songwriter And Actor |
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| Cakra Khan - Indonesian Singer And Songwriter |
On top of this entertaining concert, there are other activities lined up that have been planned and specially brought to you by Tourism Selangor including an energetic pound workout, the Love Food Festival with 70 booths offering 60 viral Selangor delicacies, a tourism exhibition, lucky draws and a spectacular fireworks display.
These are just perfect to celebrate Selangor's rich cultural heritage, culinary delights, and leisure experiences.
The Selangor State Government has allocated RM 8 million in its 2025 budget, funding various initiatives including iconic events such as Art of Speed Malaysia and the Selangor Travel Fair, grants for local tourism operators and extensive marketing efforts locally and internationally, to position Selangor as a premier travel destination. said Yang Berhormat Dato' Ng Suee Lim, Selangor's EXCO of Local Government and Tourism.
The RM 8 million allocation underscores the commitment to boosting Selangor's tourism sector as a key driver of economic growth with the aim to attract 8 million tourists by 2025 and generating an estimated RM 11.7 billion in tourism receipts and creating new job opportunities throughout the state.
Visit Selangor Year 2025 marks a pivotal milestone in the Selangor First Plan concluding in 2025. As a support to this remarkable campaign, the government has reduced the entertainment tax to foster a vibrant arts and culture scene by granting local artists duty-free status throughout the year.
This initiative not only encourages greater tourist inflow but also promotes Selangor as a hub for arts, culture, and entertainment. Yang Berhormat Dato' Ng Suee Lim added.
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| Opening Speech by Yang Berhormat Dato' Ng Suee Lim, Selangor's EXCO of Local Government And Tourism. |
The Visit Selangor Year 2025 festival and concert also included the exchange of a Memorandum of Understanding (MoU) between Tourism Selangor and CUCKOO International (MAL) Berhad (CUCKOO) and designating CUCKOO as the Official Healthy Home Creator for the 'Visit Selangor Year 2025' campaign.
This partnership aligns with CUCKOO's commitment to fostering Malaysians to be "SAMASAMAHealthier, enables the company to contribute to the vibrant tapestry of Selangor's tourism industry and bring lasting positive impacts to the people of Selangor.
The MoU exchange at the festival sets the stage for even more exciting initiatives from CUCKOO in 2025 that Malaysians can anticipate.
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| The Memorandum of Understanding (MoU) Ceremony Between Tourism Selangor And CUCKOO At Visit Selangor Year 2025 Festival And Concert |
Tourism Selangor also joined forces with AVIS Malaysia by signing a Memorandum of Understanding (MoU) to launch the Squad Visit Selangor 2025 initiative.
This mobile campaign will navigate through key public spaces in Selangor and other states as an initiative to introduce the state's diverse attractions to a wider audience such as government offices, tourism attractions, public spaces and more.
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| Memorandum of Collaboration Between Tourism Selangor And AVIS Malaysia At Visit Selangor Year 2025 Festival And Concert |
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| Official Visit Selangor Year 2025 Vehicles In Collaboration With AVIS Malaysia |
Tourism Selangor's efforts will continue throughout 2025 with a series of engaging events designed to sustain momentum and highlight the state's diverse attractions. Key destinations such as in the Northern and Southern Region of Selangor will be featured prominently as part of the year-long campaign. Visitors are invited to explore the many wonders of Selangor. Yang Berhormat Dato' Ng Suee Lim concluded.
The State Government is committed to provide unparalleled hospitality and tailored experiences for both domestic and international visitors through the continued collaboration with local municipal councils and tourism operators.
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| Spectacular Launch Event For Visit Selangor Year 2025 (VSY2025) |
About Tourism Selangor
Tourism Selangor is Selangor State's Official Tourism Promotion Agency established to increase the number of local and international tourists to Selangor by enhancing and developing the known as well as the undiscovered beauty of the State.
Spanning over nine districts, including Petaling, Gombak, Klang, Sepang, Hulu Langat, Sabak Bernam, Kuala Selangor, Kuala Langat and Hulu Selangor, the area is known as an extraordinary holiday and event destination.
Many initiatives are taken to achieve this such as organizing local and international campaigns, events, overseas tourism trade missions, local roadshows, and many more.
Learn more on
Tourism Selangor
Signing Off For Now And Take Care Till We e-Meet Again On My Next Post.
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